Introducing 5to1
5to1 is the first and only online advertising platform that empowers publishers to maximize advertising revenue without sacrificing control of their inventory, brand, content or audience. With 5to1, people – not algorithms – fill unsold premium inventory with 100% relevant, high-quality advertisements, thereby creating a positive brand experience for publishers, advertisers and end-users alike.
Led by world-class management and sales teams and based on an innovative technology platform, 5to1 has access to a critical mass of monthly unique visitors through over 30 top-tier publishers.
With 5to1, publishers enjoy:
- Complete transparency on an ad-by-ad basis, including creative and actual CPMs
- Elimination of sales channel conflict
- Elimination of low-quality, brand-damaging ads
- 100% relevancy through “Double-Opt-In” platform
- Matching specific ads to specific content
- Protection and enhancement of “Unsold Premium” inventory
- Elimination of audience re-targeting by third party networks
With 5to1, advertisers enjoy:
- Full transparency of the highest quality publishers
- Pristine brand environments, free of low-quality, brand damaging ads
- High quality content placements in publishers’ “Unsold Premium” inventory
- Positive, end-end user association with brand
- Reach and frequency across all demographics